We are an Amsterdam-based, non-profit, strategic- buying alliance

Since 1988, the alliance has been initiating, managing, and coordinating joint-buying activities for its shareholders and.

7
Retailer Shareholders
2
Representing Members
20
Countries Covered
17.5k
Stores Covered

Buying Together Better

By pooling and leveraging our retailers’ expertise and volume to source private label products on an international scale, AMS is able to deliver the best possible quality goods at competitive prices.

This enables retailers to offer shoppers greater value for money, which improves their bottom line and gives them a clear competitive edge in today’s fast-moving retail market.

Albert Heijn, Ahold Delhaize, The Netherlands

Our Values in Action

At AMS, our values are not just statements—they are embedded in the way we work, collaborate, and make decisions every day. They shape our culture, guide our behavior, and ensure we consistently deliver value to our partners. We work as one interconnected network—across teams, functions, and partners.

Teamwork

We work as one network, sharing knowledge and supporting each other to deliver the best results.

Winning Spirit

We take ownership, aim high, and continuously strive for better outcomes.

Embrace Change

We stay agile, open to new ideas, and ready to adapt in a dynamic retail market.

Expertise Led

We rely on knowledge, data, and experience to make smart, informed decisions.

Trustworthy

We act with integrity, transparency, and reliability in every interaction.

Embrace Change

We stay agile, open to new ideas, and ready to adapt in a dynamic retail market.

Delhaize, Ahold Delhaize, Belgium

Learn more about our Business Focus

Benefits of AMS

AMS Sourcing B.V. offers considerable benefits to its partners and the suppliers we work with. 

Sourcing Expertise

After more than 35 years of intensive international sourcing, AMS has acquired unprecedented expertise in this field.

The advantages

Collaborating with AMS means becoming part of a strong international sourcing network that delivers value, scale, and expertise.

Private Label Sourcing

AMS carries out private label sourcing on an international scale, awarding contracts across the continent for its partners’ private label products in the food and non-food segments.

Responsible sourcing

AMS connects shareholders and trusted suppliers through a strong global network and market expertise.

Private labeling

AMS’ buying service includes private labels in food, near-food, and non-food. We also offer shareholders and members the shelf-ready, AMS-developed EURO SHOPPER™ discount brand – the pan-European budget range, which is currently sold in more than 6 different countries.

Bonus, Aðföng, Iceland

Meet the Family